A Teacher informs, a Preacher inspires, but a Reacher actually transforms. How powerful it is when what you communicate reaches someone so effectively that it inspires them to change their behavior and take action. As it turns out, there are some concrete and proven things our clergy, laity, and parishes can do to communicate far more effectively using lessons learned from our Lord and Savior Jesus Christ and current best practices based on sound research. Bill Marianes of Stewardship Calling presents the empirical research to help everyone communicate better using the 3 Ks, the 3 Ps, and the 3 As